Marketing: Ice Cream and Jerry

Market Research Report for Ben & Jerry’s Ice Cream By: Swati Sugandh Ben & Jerry’s Homemade Holdings, Incorporated started in 1978 when Ben Cohen and Jerry Greenfield bought their first ice cream scoop shop in Burlington, Vermont. Since then, Ben & Jerry’s has grown from being only offered in Vermont to other States and Countries around the world. Throughout the growth of Ben & Jerry’s Homemade Holdings, Inc. , many movements have been made in aspects of ingredients, packaging, advertising, and image.An example of these movements is branching out from common Ben & Jerry’s Ice Cream to Greek and Sorbet types of desserts. The support of Farm Aid and Fair Trade are two imperative factors in regards to image and ingredients for Ben & Jerry’s ice cream. In today’s society, customer awareness is vital in promoting anyone’s product in the instance for Ben & Jerry’s Homemade Holdings, Inc. their web site has been able to inform a wareness of the variety of premium flavors they offer, their memorabilia available in their online store, and all the benefits that Ben & Jerry’s Ice Cream offers their customers.Ben & Jerry’s Homemade Holdings, Inc. recognizes that the majority of their loyal customers are women between the ages of twenty to forty years old. Due to that fact most of the advertising done to promote Ben & Jerry’s ice cream is done in the areas that would reach this target market. Although Ben & Jerry’s Homemade Holdings, Inc. has many strengths there are some areas that Ben & Jerry’s could grow in and develop in order to reach future customers to widen their target market. Overall, Ben & Jerry’s Homemade Holdings, Inc. s a well known company that has been around for many years and will continue to be due to their dedication to their unique flavors and types of ice cream and frozen desserts. For the continual growth of Ben & Jerry’s the company is alway s discovering alternative ways to make and promote their company at all aspects of the creation of the perfect pint of premium ice cream. Ben & Jerry’s Homemade Holdings, Inc. strives to â€Å"create prosperity for everyone that’s connected to their business: suppliers, employees, farmers, franchisees, customers, and neighbors alike† (Ben &Jerry’s). There are many ways that Ben & Jerry’s has accomplished meeting these goals. First is their growing Fair Trade movement, this movement is about empowering small farmers in developing countries to compete and thrive in the global marketplace. Ben & Jerry’s buy’s cocoa, vanilla, sugar, coffee, and bananas from many different parts of the world. Additional ways that Ben& Jerry’s upholds their goals are by using cage-free and free-range eggs, and by their Caring Dairy program that only uses cows that have no rBGH (recombinant Bovine Growth Hormone).The containers of Ben & Jerry’s Ice cream is Forest Stewardship Council certified which means, â€Å"that the paperboard comes from forests that are managed for the protection of wildlife habitat, maintenance of biodiversity, avoidance of genetically modified tree species, and protection of traditional and civil rights, among other Rainforest Alliance criteria for healthy forests† (SEAR). Ben & Jerry’s offers over 30 different flavors of ice cream; they also have other types of ice desserts such as sherbet, and Greek yogurt for all customers to enjoy their favorite flavor and type.Ben & Jerry’s is a multinational corporation with their products offered all around the world. Although Ben & Jerry’s Homemade Holdings, Inc. has many strengths, they still have the weakness of the price of their product compared to their competitors. An example of this is one pint of Ben & Jerry’s is about five dollars, but for a half gallon of ice cream from Blue Bell it is only about seven dollars. Therefore, Ben & Jerry’s has to deal with many would be buyers that say I get more for my money from other ice cream sellers.Another weakness is that although Ben and Jerry’s offer many unique flavors, many customers prefer original flavors. Ben & Jerry’s have started to rectify this particular weakness by now offering original flavors with better ingredients to enhance the flavor. Lastly, Ben & Jerry’s is available to buy at many grocery stores; however, at those said locations many only offer a small portion of the flavors that Ben & Jerry’s offers. Thus, some customers never get to have the chance of trying many of the flavors. Even though Ben & Jerry’s is a multinational corporation with many ocations, and their products are around the world, there are still some opportunities that Ben & Jerry’s Homemade Holdings, Inc. could take advantage of. First off, Ben & Jerry’s could stand to update their advertising in the sense of some commercials, and social media campaigns. By doing this, they could inform people that do not know about their ice cream and all they offer, including a gift shop at certain locations and online. Second, Ben & Jerry’s could consider branching out and offering ice cream sandwiches and a half gallon of ice cream.This would allow them to reach people in the summer time that want a grab and run outside type of treat or, by offering the half gallon they could reach people that eat ice cream frequently and feel like a pint is too small. Society is a major threat for Ben & Jerry’s right now in the sense that society dictates that one should be very conscience of eating right and being thin. Ben & Jerry’s is held responsible for encouraging people to eat unhealthy with promoting ice cream, and therefore blamed for the â€Å"obesity epidemic†.To help promote a better image Ben & Jerry’s have started to offer the Greek yogurt ice cream. Another threat li ke many other markets is competition as stated earlier many competitors offer a larger quantity for close or equal amount of money. To try to counter this threat Ben & Jerry’s has started offering coupons. While considering all these strengths, weakness, opportunities and threats Ben & Jerry’s must always consider their target market which ranges from twenty to forty year old women, and anyone who has a sweet tooth. Ben & Jerry’s Homemade Holdings, Inc. trives to make sure there is absolutely no discrimination whether based on economic status, age, gender, or race. Customers of all ages and ethnic backgrounds are encouraged to try Ben & Jerry’s ice cream by having it available in all grocery stores in order to make them lifetime customers. Although society is changing Ben & Jerry’s Homemade Holdings, Inc. does recognize that women are still the primary grocery shopper for families, therefore leading them to be a good portion of the target market. à ¢â‚¬Å"The women being targeted are 20-40 years of age who’ll probably have a family size of two to five.The average family income is $30,000 plus†(Allen 20). Ben & Jerry’s Homemade Holdings, Inc. are targeting these types of women because they tend to care more about what products they are putting into their own bodies and those of their families. Since Ben & Jerry’s ice cream is made with the most eco-friendly and organic ingredients most women tend to appreciate it compared to other types of ice creams that might not use the best ingredients, they also tend to not gain as much value when they buy competitors ice cream.Even though Ben & Jerry’s target market is women, they are still trying to reach every possible customer by offering something for every type of ice cream consumer, in hopes of widening our target market. To ensure Ben & Jerry’s Homemade Holdings, Inc. is promoting their product to the before mentioned target market, we use th e best ingredients to ensure the value of the unique and innovative flavors of ice cream are made organically by using cage free humane eggs and steroid free milk from farms in Vermont and other states.Another beneficial strategy that Ben & Jerry’s offers are their availability of their products. Ben & Jerry’s initial efforts to market products involved selling their ice cream from the back of Ben's Volkswagen. In the following few years, they started selling through local independent distributors and opened franchises of their ice cream shop in several states. Then Ben ; Jerry added grocery store locations and the Ben ; Jerry’s web site, where customers can buy the premium ice cream from single serve cups to two point five gallon buckets.Ben ; Jerry’s recently started to open Scoop Shops across the nation. These locations offer ice cream cones and unique flavors not found in most grocery stores; thus, breaking into the ice cream parlor sector. Although B en ; Jerry’s Homemade Holdings, Inc. is not known for ice cream treats such as ice cream sandwiches or other such things; Ben ; Jerry’s does occasionally offer novelty ice cream treats, such as the â€Å"Peace Pops†. The strategy of offering Ben ; Jerry’s premium ice cream in most grocery stores and at Scoop Shops ensures availability.Ben ; Jerry’s Homemade Holdings, Inc. has been successful in creating brand loyalty with their target market by promoting their product through online advertising, street marketing and outdoor marketing. With these three types of advertising, the first one offers coupons for loyal customers to use and future customers the opportunity to try Ben ; Jerry’s ice cream at a discounted rate. Street and outdoor marketing involves offering free ice cream to people directly, allowing Ben ; Jerry’s to find out how people feel about flavors and Ben ; Jerry’s immediately.Similarly Ben ; Jerry’s Scoop S hops offer select deals on ice cream cones throughout the year. Another way that Ben ; Jerry’s Homemade Holdings, Inc. promotes their premium ice cream is by their â€Å"Peace, Love, and Ice Cream† campaign which was a movement that discovered the central values of all Americans. The primary goal of this campaign was to promote Ben ; Jerry’s charitable activities and target the emotions of the audience in an effort to create brand awareness and therefore increase sales within the product market.The campaign consisted of pictures of thrills, fun and excitement, from radio to printed advertisements in hope to increase awareness about Ben ; Jerry’s environmental advocacy programs. Many networks were thrilled because the â€Å"Peace, Love, and Ice Cream† campaign was a fun movement that allowed Americans to give back to the community through consuming tasty, frozen desserts. Ben ; Jerry's continues to grow daily by developing new products, new ideas, a nd new flavors for their public.Consumers around the world are well aware of Ben & Jerry’s tasty treats because of the firm’s execution of marketing concepts and bright visions. Ben & Jerry's mission of giving back to the community worked in various ways, and in turn, have evolved into one of the most prevalent ice cream companies of today. Ben ; Jerry’s product mission statement is â€Å"To make, distribute, and sell the finest quality all natural ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients, and promoting business practices that respect the Earth and the Environment. In order to achieve their mission Ben ; Jerry’s charges a higher price to enable them to create their higher quality ice cream and allow them to have a striving and unique Research and Development department. The price decisions are well synchronized with product design, distribution, and promotion decisions to create a cons istent and effective marketing program for Ben ; Jerry’s Ice Cream. The market and demand are other factors that stimulate the pricing system of Ben ; Jerry’s ice cream in the sense that the economics condition, competition costs, prices, and so forth all affect the price of Ben and Jerry’s products.For instance, in bad economic situations, people will reduce their expenses on secondary goods, and in this case ice cream is a secondary good. Ben ; Jerry’s have very distinguished competitors like Haagen Daaz and Blue Bell that will definitely affect the price of Ben ; Jerry’s ice cream. Since Ben ; Jerry’s is recognized as a high quality manufacturer of ice cream, they tend to pay very close attention to their competitors, especially when it comes to maintaining their quality and prices.Moreover, the prices of Ben ; Jerry’s products set correlating between their competitor’s prices and customer needs and expectations while still making a profit and abiding by their mission statement. A Ben ; Jerry’s Homemade Holding, Inc. is a company that values their brand loyal customers and is always striving to improve and better their premium ice cream. Although Ben ; Jerry’s does advertise and promote their company and product there are still ways that they could expand their scope of advertisement and perhaps include new forms of advertising.Television is a central communication for most families; therefore, Ben ; Jerry’s could establish recognition of their product by doing product placement with popular TV shows. Another way to use a television for advertising is strictly just using commercials; this allows the opportunity to inform those who do not know what Ben ; Jerry’s offers in their ice cream. Ben ; Jerry’s company is mostly popular in the Northern United States; however, Ben ; Jerry’s could possibly shift to Southern US, and outside of the USA to broaden their custo mer base.Social media marketing is becoming a necessity in advertising now that most people are connected to at least one form and owns a smart phone. By entering this form of advertising Ben ; Jerry’s could connect with a different generation and build up a following. Overall, Ben ; Jerry’s Homemade Holding, Inc. is an established premium ice cream provider and will continue to be so through their dedication to using the best ingredients, being inventive in creating new flavors, and connecting with consumers and future consumers. Works Cited Allen, Margarat, Emily Brockett, and Steven Allison. Peace, Love, and Ice Cream Campaign. † Ben & Jerry's Homemade Ice Cream Company. N. p. , n. d. Web. Ben & Jerry's. N. p. , n. d. Web. 11 Nov. 2012. . King, Rachael. â€Å"Ben ; Jerry's Imagine Peace Online. † Fast Company. N. p. , 4 Aug. 2008. Web. 11 Nov. 2012. . â€Å"SEAR 2011 | Ben & Jerry's. †Ã‚  Ben & Jerry's. N. p. , n. d. Web. 11 Nov. 2012. .

Behavior Modifying Drugs Essay

â€Å"ADHD is a common behavioral disorder that affects an estimated 8% to 10% of people in the United States† (Kutscher). Boys are about three times more likely than girls to be diagnosed with it, though it is not yet understood why. Children with ADHD generally have problems paying attention or concentrating. They cannot seem to follow directions and are easily bored or frustrated with tasks. They also tend to move constantly and are impulsive, not stopping to think before they act. These behaviors are generally common in children. But they occur more often than usual and are more severe in a child with ADHD. These behaviors that are common with ADHD interfere with a child’s ability to function at school and at home. Adults with ADHD may have difficulty with time management, organizational skills, goal setting, and employment. They may also have problems with relationships, self-esteem, and addictions. Doctors may be too quick in diagnosing the patient with ADHD and prescribing them drugs to treat the problem. This is not the best method all the time, as these drugs have proved to be dangerous and sometimes fatal. The use of behavior modifying drugs should be treated only as a last resort after trying other treatments or alternatives for the problem because of the different risks that come along with the drugs. Children may have a problem that needs to be attended too, but drugs should not always be the first option selected. There are a good percentage of the millions of children in the United States, as well as around the world that suffer from ADHD, enough to be attentive to this disorder. For example, the different types of behavioral problems that are associated with the disease is explained: â€Å"Children suffering from behavioral disorders can exhibit behaviors such as distractibility, lack of focus, anxiety, and hostility† (Chittom). This shows how children may have problems in behavior, and how to notice the indications of ADHD. This also proves how children experiencing symptoms of ADHD may be a distraction in an learning environment and or elsewhere. The disorder might be due to biological means. For instance, in â€Å"Counterpoint: The Risks of Behavioral Drugs Outweigh the Benefits,† Lynn-Nore Chittom says, â€Å" Medical providers believe that the disorder is directly linked to the brain’s inability to properly process serotonin or dopamine† (Chittom). This shows how ADHD is actualized in scientific means. This also evinces the point that it could be a genetic disorder passed down generation to generation to children and is unpreventable in a case such as that. When one’s child has ADHD, they might want the quick scapegoat or in fact want to try a cure the problem as best as possible. But, drugs would not always prove to be the best choice for these parents. This could be seen in â€Å"Counterpoint: The Risks of Behavioral Drugs Outweigh the Benefits,† where drugs can cause even more problems: â€Å"These intense behavioral responses to medications intended to resolve issues such as distractibility, hyperactivity, and impulse control may exchange one challenge for another in the children being medicated† (Chittom). This depicts that by using medications to help the children’s problem it could backfire and create a whole new problem, maybe as or even more severe than the original one. What one might obtain from this is that the use of drugs in efforts of helping children with ADHD might be more problematic than the actual issue to start with. The risks of drugs are very high and may be very harmful to the children prescribed them. In many cases, drugs used to treat ADHD have caused more harm than there intended purpose to help the base problem. As a case in point, Lynn-nore Chittom says, â€Å"Research showed that a group of drugs known as selective serotonin reuptake inhibitors (SSRIs) increased both the incidence of suicide and the potential for suicidal thought among children and adolescents†¦ This is of particular concern based on the fact that some students responsible for school shootings in recent years were known to have been subscribed SSRIs† (Chittom). This indicates that children may be harmed or harmful while taking these types of drugs. This also shows how the children’s minds might be manipulated by these drugs and may cause suicidal tendencies. Expanding on this issue: A drug commonly used to treat attention-deficit hyperactivity (ADHD) disorder in children, teens and adults has been linked to numerous adverse reactions, including suicide attempts, Health Canada has warned. In its adverse reactions newsletter from July 2008, the health agency warns that Atomoxetine (Strattera), a selective norepinephrine reuptake inhibitor, had been linked to 189 reported adverse reactions as of Dec. 1, 2007. Fifty-five of those included suicide attempts, a designation that encompasses non-accidental overdoses, showing suicidal tendencies and experiencing thoughts of self-harm. Twenty-nine of the patients recovered, three had not by Dec. 31, 2007, and one patient died. Data was not available for the remaining 22 patients. (Kutscher) Among the 55 suicide attempts reported in connection with the drug, 43 were among children b etween the ages of 6 and 17. Twelve were among adults ranging in age from 18 to 45. There are also other concerns that come along with the drugs. For instance, in â€Å"Counterpoint: The Risks of Behavioral Drugs Outweigh the Benefits,† Lynn-Nore Chittom states that in addition to the risks of and medical side effects, children may also experience the psychological and emotional stigma of being told they require medication to be â€Å"normal†, children may develop a low or negative self-esteem from being forced to take pills (Chittom). This is inferring that the children’s self image may be lowered and may train them to be unconfident people in life. This also shows how the children might, over time, become dependent on the drugs rather than developing appropriate life skills. Furthermore, the complications are explicated in â€Å"Counterpoint: The Risks of Behavioral Drugs Outweigh the Benefits,† when Lynn-nore Chittom says that parents, teachers, and doctors may be turning to prescription drugs in an attempt to fix emotional problems by medicating them. This could lead to drug abuse later in life, particularly under the pressures of a college workload, a new job, or other life changes (Chittom). There are different, more suitable methods of treating these children with ADHD. These methods include different therapies and contrivances in succeeding the main goal of helping cure the problem. For instance, these therapies are illustrated: â€Å"Beyond good parenting and teaching strategies, agencies that offer outside help through creative therapies should be employed whenever possible†¦ With the help of play therapy, music therapy, art therapy, language therapy, and cognitive-behavior therapy, children can attempt to reach their potential before medication is prescribed† (Chittom). This demonstrates the different approaches of using more natural cure rather than the drug direction. This also shows how the children can reach their full potential before thinking about medications to give them. Equally important, the parental aspect of this problem could be the answer of leading the children in the right direction. For example, how the children could change with the help and support of parents and elders is described: â€Å"Frequently children with ADHD and autism spectrum disorders are intelligent and creative. Rather than medicating the children to make them â€Å"normal†, parents and teachers should explore ways to learn their strengths and challenge the children to excel in their natural talents† (Chittom). This explains how many children with this disorder are usually very talented and intelligent. This also shows how parents and teachers could positively send their lives in the right direction if they are cooperative and encouraging. Moreover, with the right support, these children will feel more accepted and better about themselves, rather than feeling like they are bad unless they are drugged into normality. Some anti-depressants and other behavior modifying drugs may be of great affectivity for some children if one uses them properly and not excessively. In severe cases, children may be greatly benefitted from medications. These may help them perform in school better and allow their behavior to change into a self-controlled and mannerly people. For example, the affects of the drugs are explained: â€Å"These drugs have been hailed as safe and effective miracle drugs†¦ But, critics argue that SSRIs are often given needlessly† (Lee). This shows how if the drugs are not used excessively and given to the right people that actually are in need of them, they may be very effective. When carefully and responsibly prescribed, the medications currently available to treat ADHD have been shown to be extremely effective in reducing symptoms. For instance, the different benefits is described: â€Å"Children with ADHD who are treated with Ritalin demonstrate a greater ability to concentrate in class, engage in fewer impulsive acts, show improvements in the quantity and the quality of their schoolwork, and are better able to interact socially with others† (Lee). This shows how the children while being helped with the medications may perform better in school. This also suggests that the hostile urges are resolutely decreased as the drugs will calm them down. After all other options have been attempted first, drugs should only be prescribed to the children who have not been affected by the previous treatments. Parents and their children should desperately try together for other methods as to solving their behavior problems before turning to drugs. The first response from parents and teachers should be patience and creative behavioral management. The vital methodology in attempt to help children with ADHD is to first look for natural methods, and in the event of failure to see improvements in the children they may be benefitted by the drugs. The children with the extreme cases of ADHD might not have a natural method suitable for them, but usually it may help in a considerable way. On the whole, patience rather than pills can often be the key to solving behavior problems in many children.

A Passover Way to Teach

An analysis of the article A Passover Way to Teach by R. Rothstein in which the author argues that the Jewish Haggadah offers an approach to learning that solves current learning problems. The paper examines the idea presented in A Passover Way to Teach that the Jewish Haggadah presents teaching methods that are more effective than the methods used in a modern education system. The paper discusses the validity of the claim by presenting the flaws and problems in the argument. The paper explains the difficulty of adopting this teaching approach to a modern education system. The major flaw is that the Haggadah refers to teaching spiritual values in the context of an ancient culture. It is not easy to apply this to modern society and to the modern classroom. Despite the claim that the Haggadah solves the problems of modern education, few real answers are provided. The major point that children should be taught according to their own needs has some benefit if the focus remains on the how of learning, but instead the author focuses on the what of learning.

Arguing for a reintegration program for those released from prison Essay

Arguing for a reintegration program for those released from prison - Essay Example According to Langan & David (2002), this is a worrying tread that can be attributed to several factors such as unsuccessful reintegration with the community, lack of employment and other similar factors. In his study, Mays & Winfree (2009) found out that these factors leads to low self esteem and self denial that encourages the offender to resort to other crimes. In light of such deliberations, it is correct to point out that, to reduce the rate of crime and recidivism, there is a need to create conduce environment for ex-offenders by giving them opportunity be employed and access other social economic services. The biggest concern that is raised in regard to employment discrimination of ex-offenders is in regard to what contribute to employment discrimination. First, laws put in place could be argued to play a huge part on the phenomenon at hand. For instance, state laws create room for denial of employment of ex-offenders. Most states have different definitions of circumstances under which ex-offenders can be disqualified from employment (Gottfredson, 2001). Most of these laws stipulates on specific felonies that can automatically disqualify ex-offenders from employment. Others stipulate a certain time periods after one is released from prison before they are considered eligible for employment. However, as much as some of these laws would be seen to protect the welfare of the employer, they end up making things difficult for the ex-offenders. This is arguably true because as Mays & Winfree (2009) pointed out, lack of second chance for ex-offenders makes them develop immune to arrests and incarceration. In fact, a study conducted by Holzer (2003), found out that some offenders like it more in prison than when they are out in the community. They argue that the biggest and most intriguing thing about prison is that one is denied freedom of doing what they want and that there is no difference of being in prison and when out in the community

Nuisance Case Law Essay Example | Topics and Well Written Essays - 1000 words

Nuisance Case Law - Essay Example Winfield and Jolowize define private nuisance as an 'unlawful interference with a person's use or enjoyment of land, or some right over, or in connection, with it'. Lord Lloyd in Hunter v Canary Wharf1 stated that private nuisances are of three kinds. They are (1) nuisance by encroachment on a neighbour's land; (2) nuisance by direct physical injury to a neighbour's land; and (3) nuisance by interference with a neighbour's quiet enjoyment of his land. In Malone v Laskey 2 it was held that only a person who has a proprietary interest in the land affected by the nuisance can sue, for example, owner or reversioner, or be in exclusive possession or occupation of it as tenant or under a licence to occupy. Any person who creates the nuisance can be sued, whether or not that person is the occupier of the land at the time of the action. Public nuisance, in contrast, is both a crime and trot. It is defined by Romer L.J in Attorney-General v P.Y.A. Quarries Ltd 3 'any nuisance is "public" which materially affects the reasonable comfort and convenience of life of a class of Her Majesty's Subjects." However, now it needs to discuss about Statutory Nuisance. ... The first method is to require certain trades (referred to as 'offensive trades, and described in Acts of Parliament or local by laws) to be licensed in advance by the local authority. S.107 (1) of the Public Health Act 1936 provides a list of such trades (e.g. fat-extractor, fat -glue maker, shop- or tallow- or tripe-boiler), all of which are likely to cause obnoxious fumes or smells, while other provision of the Act (as well as Local Government Act, s.235) enable local authorities to extend the scope of the legislation to other treads or business, subject to confirmation by the Secretary of State. The second method is to describe certain unacceptable states of affairs as statutory nuisances and to provide summary remedies for them. For instance, section 92 (1) of the Public Health Act 1936 described certain matters as 'statutory nuisances, if they were nuisances at common law, or were 'prejudicial to health' (described by s. 343(1) as 'injurious or likely to cause injury to health'). Run down or defective premises, whether an actionable nuisance or not, may come under statutory nuisance prejudicial to health; and the same qualification may apply to the keeping of animals and to accumulations or deposits, such as manure or refuse. The Clean Air Act 1956, section 16, also provided the emission of smoke might, in certain circumstance, be treated as a statutory nuisance for the purposes of the Public health Act 1936. The Environmental Protection Act 1990 was passed to consolidate much of this material and the current matters which amount to a statutory nuisance are to be found in section 79. Where a statutory nuisance has been committed, it will be usual for the local authority to serve abatement notice, which, if not complied with,

Drug Trafficking within the United States Essay

Drug Trafficking within the United States - Essay Example Additionally, the land facilitates entry of 370 million people while the sea plays a significant role in this sector as it aids to entry of over six million people into this country. The sea also witnesses more than nine million shipping containers dock at the coastal ports of America (Scott, 2003). These ships ferry very many containers filled with different merchandise supplied to different parts of America. Ideally, this voluminous trade contributes largely to drug trafficking as drug traffickers conceal different drugs inside these containers. This paper will seek to develop an argumentative paper on drug trafficking in the United States. Surprisingly, amid this great deal of trade, drug peddlers manage to conceal illegal drugs such as marijuana, methamphetamine, 4-methylenedioxymethamphetamine MDMA, heroine, and cocaine and ship these drugs directly into the American market for distribution (Ganister & David, 2008). Numerous drug trafficking groups acquire and distribute these d rugs to criminals operating in the South of America who extend the chain by smuggling marijuana and cocaine via a number of routes into different parts of America. ... al drugs for distribution into the US neighborhoods, the Mexican criminal drug traffickers are seeking to increase their grip of distributing these drugs into the eastern part of US markets. Similarly, as of today, the use of 3 4-methylenedioxymethamphetamine (MDMA) is on the rise in the streets as it goes in the name â€Å"ecstasy†. Statistics show that the abuse of this type of drug is rising at an alarming rate in the streets of the United States following the emergency and collaboration of Russian and Israeli drug traffickers (Lyman & Potter, 2010). Western Europe is the world largest produce of MDMA. The Western Europe drug smugglers collaborate with the Mexican criminals who facilitate the entry of this type of drug into the United States market through commercial airlines as well as through express package couriers. Criminal groups ailing from the Southeast and Southwest Asia control and smuggle illegal drugs like heroine into the United States market with the help of s ome mafias based in the New York City which happens to be the main hub for distribution of heroine within and around Midwest and eastern sea bond (Scott, 2003). International drug trafficking aside, America has interior drug smugglers who in addition to trafficking take part in planting and manufacturing. Common drugs found in the hands of criminals of this caliber comprise of marijuana and phencyclidine PCP (Younger & Rosin, 2005). Others include lysergic acid diethylamide LSD and methamphetamine. As the demand for high potency methamphetamine continues to grow, the number of illicit laboratories is also hiking. This is because of the growing number of addicts especially college and high school students. Up to this point, one may ask for reasons as to why drug trafficking is on the verge in the

Consumer law Essay Example | Topics and Well Written Essays - 1000 words

Consumer law - Essay Example The White Paper policy was formulated to minimise differences in manners of purchase.1 These remedies are discussed below. Right to Reject the Goods When a consumer discovers that the goods hired or purchased from a retailer do not match the description given, or are unfit for purpose intended for, or are not of merchantable quality, they are entitled to reject them and thus terminate the contract. With the contract terminated, they will not be under an obligation to pay for the goods as previously provided by the contract. This right will not be available where the purchase or hiring is within the course of business and the defect is so insignificant that rejecting the goods would be unreasonable. This remedy is available if the defect is noticed within six years from the time of purchase2 and it is shown that the fault has not been caused by ordinary wear or tear or through misuse by the purchaser. Within the first six months, it is for the retailer to prove that the goods in quest ion were not inherently defective. After the six months the burden shifts to the consumer to prove that the goods were defective when they were sold. ... Acceptance is deemed to have taken place when the consumer expressly states that they have accepted the good, when they alter the goods or when they continue to keep the goods for a reasonable duration of time3. Courts’ decisions on what amounts to a reasonable period of time provide varied answers. In the case of Bernstein V Pamson Motors (Golders Green) Ltd4, where the consumer was held to have accepted the car by keeping it for less than four weeks after purchasing it. In contrast, in Bowes V Richardson & Son Ltd5, it was held that the consumer had the right to reject the car even after keeping it for seven months after purchase. The consumer will lose his right to complain of the faultiness of the goods if he purchased the goods more than 6 years ago. They will also not be entitled to complain where they knew the goods to have been defective at the time of sale after it was pointed out to them. Even where the defect was not pointed out to them but the consumer had them exa mined by an independent party and the defect was manifestly visible or should have been discovered from a proper examination of the goods, he will still have no legitimate right to complain about the defect. Also, they will not be entitled to complain if at the time of sale the retailer came out clean and confessed that they were unsure of the suitability of the goods for purpose. When a consumer purchases second hand goods, he still has the right to a product that is fully useable and undamaged and can return the goods if they are found not to be useable. When the consumer knowingly purchases a defective item, even though they cannot return the item on the basis of that particular defect, they can still return the item if

Perspectives on the Organizational Buyer Assignment

Perspectives on the Organizational Buyer - Assignment Example It is important for marketers to market their products to large buyers, as they are vital to the business. In addition, geographical concentration has important implications as firms can focus and put more effort in areas that have a high potential of purchasing the company’s products. Moreover, firms should ensure there is distribution of large volumes of products to a huge proportion of customers. The business marketer should as well understand the legal systems and the contractual side of the government. This includes the knowledge of the government requirements for effective negotiations. Some of these contracts include the fixed price profit where there is stability in inflation and costs are controlled. Secondly, the cost reimbursement which works when there is a need for developmental efforts. Marketers should also be aware of available opportunities in institutional markets that include hospitals, universities, and schools (Hutt & Speh, 2008). Finally, they should respond to the distinctive purchasing needs all market segments. Marketing organizations are structured in such a manner that customer markets turn into the centers in which firms are organized. This is the reason why organizations’ marketing efforts focuses on market sectors like the institutions, the governments, and the local and international

Running Header Essay Example | Topics and Well Written Essays - 750 words

Running Header - Essay Example Language is the tool for expression of thought. This is the central idea whereby this paper is conceived, since we want to establish the role that language play in the process of thinking. My family have been blessed with opportunity and a particular fascination with travelling, my mother works for a magazine company and she writes articles about the places she visits while my father works for an executive corporation that practically has offices in almost all major cities in Asia. We do family trips every summer and this year we visited Shanghai, one of my memorable trips in the Far East. One of the things I immediately notice, the first day we arrived is that the city was "buzzing" with different kinds of noise. Their streets were as busy as the time square in New York, and most of the people drive bicycle to get them to their destination. I had difficulty going around town since most of them only speak their "native tongue" and there were few people who can converse in English. I had to cut my first day short and went back to our hotel to "catch some sleep". The next day was filled will "breathtaking" scenery from ancient China we visited temples and monasteries, a nd saw few artefacts and went insides old palaces with huge statues of ancient Important Chinese personality. It made me feel like I did "time travel", like I was in the time those dynasties and the emperors. I never thought I could relive and personally witness the evidence of ancient Chinese civilization, that I saw the things that were written only in the academic books I read in class. Now I understand what culture does to a country, I can now relate better to the lessons learn from the mistakes of the past. We returned home with rich memories of ancient China, I immediately framed all the still photos I took and hanged it in one corner of my room to constantly remind me of the knowledge I acquired during this trip. Language no matter how diverse and difficult and in spite of its diversity, play an important role in our critical thinking because it is the key to understanding, according to Philip Atkinson. "It is the expression of thought, an act of translating thoughts into words thereby refining understanding" (Atkinson. 2004). Language enables man to define the process of his thoughts and make sense of it. "Language is the 'software' that allows our brain to think the way it does, without language the cerebral cortex lies largely unused" (Kirby & Goodpaster. 1999). With advance technology and globalisation, language highlights the identification of a major medium of communication that is comprehensible to many, this will define the aims, goals and intention that the thought process wants to attain, it will clarify the subject matter to discuss and set aside the non-issues. Language can also be limiting in the sense that the capacity to ascribe a particular word to a meaning can sometimes be inadequate owing to the inability to completely convey the message it wants to convey (Chomsky. 2004). Language can also empower our thoughts in the sense that enables us to identify the very core of an idea, an